HookSounds’ purchase experience heavily favoured subscriptions, while the single-track option was buried inside a dropdown. Customers who only needed one track could easily assume that subscribing was their only choice.

Role: Product strategy and conversion UX
Outcome: 200%+ increase in single-license sales

I reframed the page around two distinct buying needs: purchasing the current track or getting unlimited access.

Both options were presented side by side with clear pricing and licence benefits, allowing customers to make an informed choice without weakening the subscription offer.

Following the redesign, single-license sales increased by more than 200%.