Nathaniel Olaniyan
Nathaniel Olaniyan

Senior Product Designer / Design Engineer

With 10+ years in design and six in digital products, I moved from graphic design and branding into product.

I’ve worked with teams at ServiceNow, Edward Jones, Dell, and Walmart through Brave Achievers.

Now a Staff Product Designer at HookSounds, I work across strategy, UX/UI, purchase journeys, and marketing. My single-license redesign increased sales by 200%+.


I led the HookSounds Adobe Premiere plugin from design to implementation, bringing the music library into creators’ editing workflow.

I also build my own products. Baretodo has around 100 organic users, while Refindbox makes visual inspiration easier to save and retrieve.

Get in touch

Layers

Projects
HookSounds' Adobe Premiere Plugin

Designed and solo-built a plugin that brings HookSounds into creators’ editing workflow.

HookSounds' Adobe Premiere Plugin

Designed and solo-built a plugin that brings HookSounds into creators’ editing workflow.

Single-license purchase path

Redesigned the single-license purchase path, contributing to a 200%+ increase in sales.

Single-license purchase path

Redesigned the single-license purchase path, contributing to a 200%+ increase in sales.

Referral Programme

End-to-end referral programme where users earn withdrawable rewards for bringing in new customers.

Referral Programme

End-to-end referral programme where users earn withdrawable rewards for bringing in new customers.

ShortCap

ShortCap marked HookSounds’ first move into AI creator tools, beginning with an MVP for generating and styling video captions.

ShortCap

ShortCap marked HookSounds’ first move into AI creator tools, beginning with an MVP for generating and styling video captions.

Harmonising the HookSounds design system

Standardised colour foundations and maintained shared UI patterns, making product updates more consistent and safer to ship.

Harmonising the HookSounds design system

Standardised colour foundations and maintained shared UI patterns, making product updates more consistent and safer to ship.

Discovery and account improvements at HookSounds.

Ongoing product work across music discovery, track browsing and the user dashboard, helping creators find the right audio.

Discovery and account improvements at HookSounds.

Ongoing product work across music discovery, track browsing and the user dashboard, helping creators find the right audio.

Baretodo

Designed and built a goal-aligned todo app used by around 100 organic users.

Baretodo

Designed and built a goal-aligned todo app used by around 100 organic users.

Refindbox

Designed and built a visual bookmarking tool that makes saved inspiration easier to retrieve.

Refindbox

Designed and built a visual bookmarking tool that makes saved inspiration easier to retrieve.

Writing
Design Systems: CAYG Method for Small Teams

Keeping your designs consistent without making your experience stiff

Design Systems: CAYG Method for Small Teams

Keeping your designs consistent without making your experience stiff

Is AI Art Really Art?

A case for AI art and artist in this forever changed modern world

Is AI Art Really Art?

A case for AI art and artist in this forever changed modern world