HookSounds’ referral programme was limited to affiliates, leaving most customers outside a potentially valuable acquisition channel.

Role: Product strategy and growth UX
Outcome: Acquisition model designed for rollout to every user

I translated the growth idea into a model that connected incentives directly to qualifying revenue. Referred customers get 20% off, while referrers earn 20% after the purchase clears the refund window.

I mapped the experience from programme discovery through link sharing, reward tracking and PayPal withdrawals. I also defined the launch sequence and measurement plan needed to track referred visits, completed purchases and the programme’s contribution to customer acquisition.