Creators need to find suitable music quickly, understand their options, and stay on top of their account after they’ve chosen a track.

Role: Product strategy and UX/UI
Outcome: A clearer product experience across discovery, licensing and account management.

My work spans a series of connected improvements across HookSounds’ core product. I’ve made track versions easier to discover directly in search results, refined how users browse music, and improved the dashboard so customers can manage copyright claims with more confidence.

Each update begins with a point of friction in the customer journey, then balances the creator’s task with a practical business need: helping users reach the right track, use it correctly, and remain successful after purchase.

This is ongoing work. It covers the product surfaces that shape the day-to-day HookSounds experience, from the first search to account management.