HookSounds

Lead Product Designer driving conversion, growth, and end-to-end experience across product and marketing.

  • owns product UX/UI, purchase flows, design system, marketing visuals, motion, and lifecycle assets

  • Works semi-independently to identify friction, propose solutions, and ship improvements

Notable Outcomes

  • +200% increase in single-license sales after redesigning the purchase flow (sustained since launch)

  • single-license purchases now account for ~30% of total company revenue

  • +10% MoM purchase growth following re-imagined checkout and pricing experience

  • designed and shipped Playlists, improving content discovery and repeat usage

View live project

View live project

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